Our book is based on a simple insight: Brands and people meet across time and space, and those intersections are important spaces to study.
In Chapter 3 we explore how brands operate in the physical space. There are four main characters in this story: 1) The Brand Owner; 2) Brand Handlers; 3) Community; 4) People.
When brands and people meet in space, the interaction is carried by each of these characters, and transformed into a very social and multi-sensory experience.
This Thought Experiment in Chapter 3 explores a fairly new social space - Snapchat. Does this community represent a cultural shift in consumers, going as far as hiding from brands?
Let's think about it.